Brands

Brand Purpose: What’s the Point of You?
Brands Publication

Brand Purpose: What’s the Point of You?

Brand purpose has been one of the most hotly debated marketing topics of the last ten years, celebrated as a business model for growth and debunked as cod strategy in equal measure.
Know the New America & Beyond: February 2026
Politics Survey

Know the New America & Beyond: February 2026

A monthly dispatch of Ipsos’ best insights on the U.S., tailored for the world.
Unlock your Brand’s Online Potential and Make Every Interaction Count
User Experience News

Unlock your Brand’s Online Potential and Make Every Interaction Count

Ipsos Launches UX Brand Impact Audit to Quantify the Direct Link Between Digital UX and Market Share.
Know the New America & Beyond: January 2026
Politics Survey

Know the New America & Beyond: January 2026

A monthly dispatch of Ipsos’ best insights on the U.S., tailored for the world
The Excess Factor
Brands Publication

The Excess Factor

How Small Brands Can Leverage Equity to Challenge Leaders.
From Noise to Noteworthy
Advertising Publication

From Noise to Noteworthy

Winning the battle for memorable attention in advertising.
The Context Advantage: Winning the moments that matter
Brands Publication

The Context Advantage: Winning the moments that matter

How Contextual Brand Equity reveals hidden growth opportunities
80% of Global Influentials consistently influence buying decisions
Luxury News

80% of Global Influentials consistently influence buying decisions

Ipsos launches the 2025 Ipsos Global Influentials (IGI) survey to unlock insights into those in the top 20% of household incomes and company leaders.
Know the New America & Beyond: October 2025
Politics Publication

Know the New America & Beyond: October 2025

A monthly dispatch of Ipsos’ best insights on the U.S., tailored for the world.
From Pixels to People
Artificial Intelligence (AI) Publication

From Pixels to People

Combining human empathy and artificial intelligence for brand growth
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