Home
Brands

Brands

Brands Publication

Brand Purpose: What’s the Point of You?

Brand purpose has been one of the most hotly debated marketing topics of the last ten years, celebrated as a business model for growth and debunked as cod strategy in equal measure.

01.12.17

Brands Publication

The Context Advantage: Winning the moments that matter

How Contextual Brand Equity reveals hidden growth opportunities

27.11.25

Luxury News

80% of Global Influentials consistently influence buying decisions

Ipsos launches the 2025 Ipsos Global Influentials (IGI) survey to unlock insights into those in the top 20% of household incomes and company leaders.

13.11.25

Politics Publication

Know the New America & Beyond: October 2025

A monthly dispatch of Ipsos’ best insights on the U.S., tailored for the world.

31.10.25

Artificial Intelligence (AI) Publication

From Pixels to People

Combining human empathy and artificial intelligence for brand growth

14.10.25

Brands Ipsos Voices

Empathy: The new currency of Brand Connection

Isabelle Fortin shows how leveraging empathy-driven marketing can foster genuine connections with consumers and power creative effectiveness and brand success.

07.10.25