Ipsos Understanding Unlimited: qualitative research

Are you looking for the ‘why’ and ‘how’ behind the data? Would you like to understand your target audience’s behaviour and attitudes? Or do you strive towards the most relevant and effective way to market your brand or product? Ipsos Understanding Unlimited translates data into usable, in-context insights for a complete understanding.

10 February 2020

For whom is Ipsos Understanding Unlimited?

Our research experts are committed to any organisation that is looking for a deeper understanding of their target audience, to optimise their strategy and to utilise their opportunities. Qualitative research covers all – apart from forecasting – business facets, including market insights, brand and communication, innovation, client travel and client experience.

Our expertise in Understanding Unlimited

Data is the treasure trove of knowledge, if you handle it properly. In a time when we receive constant information, the need for filtering and interpreting data grows. Both are needed to draw meaningful conclusions. Qualitative research humanises data and discovers chances and barriers in consumer habits, cultures, and behaviours. As your strategic partner, we’ll bring you closer to the ‘real people’. We’ll help you harness the treasure trove of data, so you can fully understand your target audience. Our Understanding Unlimited qualitative solutions consist, among others, of:

Insights into the exploration, optimisation and activation phase;
Curation projects;
Online platform communities, including discussion forums, webcam-interviews, live chat and questionnaires;
Ethnographic Center of Excellence: an awarded team of professionals with diverse areas of expertise;
Innovative research methods: co-creation, gamification and open interactions;
Interactive, actionable workshops.

Curious to know how we can help you?

Contact us!

How do you profit?

In-depth understanding requires more than just data. Our team of professionals will help you acquire this. This is how you will profit:

Global insights combined with a local perspective

You can rely on the world’s largest qualitative research team. We can conduct worldwide qualitative projects, where global insights are combined with local knowledge.

Innovative and advanced technologies
You’ll profit from our continuing investment in innovation, which allows us to get a better understanding of people. You’ll gain access to the most advanced technologies, such as Insight Cloud, Applife, VR, Trendradar and Voice Analytics.
Innovative and extensive research methods
You’ll gain profound insights thanks to our revised research methods, where traditional procedures, such as focus groups and in-depth-interview – are aided with gamification, open interaction between participants and co-creation. This way we’ll obtain smarter ‘in the moment’ insights.
Integration of various science methods
You’ll benefit from conclusions that were generated from studies where market research techniques were supplemented with methods from other sciences, such as behavioural science, semiotics, anthropology, and cultural knowledge.

Made to measure research

Curious to know how we can help you? Contact our Understanding Unlimited research experts with your questions and wishes. Together we will find the best solution for you!

Kwalitatief onderzoek Ipsos, Madeleine de Bree