Consumers

Shared values shape individual behaviour, and this is even more evident during the coronavirus pandemic.

Consumer expectations are picking up.

Our sixth edition of Signals presents new research from our teams around the world, drawing on our global polling, expert analysis and studies carried out by our teams in different countries. The aim is to keep all of us in touch with the latest information as the impacts of the crisis continue to unfold.

Consumer sentiment has declined sharply in almost every country.

Global consumer confidence index has barely changed since the COVID-19 virus outbreak, but China’s national index is down by more than four points.

Are you looking for insights into the composition, size and displacement of media consumption? Would you like to find out which types of media you should use to reach your target audience? Or would you like advice about what kind of content will reach your target audience? Ipsos Audience Measurement will offer valuable insights to make sure you’ll make the right decisions and reach optimal ad results.

New report focuses on the convergence between consumer perceptions of health and the environment, particularly in the food and beverage industry.

Looking ahead to Black Friday, which falls on November 29th this year, our new white paper takes us on a tour of the history of the prominent shopping event, setting out new challenges and how retailers can overcome them, as well as thoughts on the future of Black Friday.

As consumers are looking beyond the traditional markets to address their health and wellness needs, there are opportunities for financial services companies to help people improve their holistic well-being.