Consumers

Global gains in consumer sentiment level off as coronavirus surges again.

Sustainability is not only a relevant topic today, it is the long-term viability of a business.

Barriers and solutions to accelerate V-Comm adoption.

How consumers and brands are surviving the ‘no normal’.

More countries show gains than losses in economic confidence, but none has recovered to pre-pandemic levels – except China.

More countries saw gains than incurred losses in the past month, but consumer confidence remains below pre-pandemic levels almost everywhere.

Consumer expectations are always changing. In the last few months we have seen an extreme impact on needs and behaviours of consumers worldwide.

Expectations are up significantly in nearly half of the 24 countries surveyed

In a COVID-19 world, companies that can balance sustainability, hygiene and value will build long-term reputational equity and greater chance of success.