Consumers

How consumers and brands are surviving the ‘no normal’.

More countries show gains than losses in economic confidence, but none has recovered to pre-pandemic levels – except China.

More countries saw gains than incurred losses in the past month, but consumer confidence remains below pre-pandemic levels almost everywhere.

Consumer expectations are always changing. In the last few months we have seen an extreme impact on needs and behaviours of consumers worldwide.

Expectations are up significantly in nearly half of the 24 countries surveyed

In a COVID-19 world, companies that can balance sustainability, hygiene and value will build long-term reputational equity and greater chance of success.

Almost two-thirds say cost of groceries has increased even as economies face deflationary pressures.

Globally, consumer expectations are picking up, but job confidence stagnates.

Shared values shape individual behaviour, and this is even more evident during the coronavirus pandemic.