Consumers

What happens when there is a mismatch between what a brand promises to its consumers and their actual experience? Fiona Moss explores the promise-experience gap, the benefits of aligning the two and the pitfalls of over-promising.

This white paper unpacks the barriers to adoption and identifies the drivers that could propel product subscriptions forward and unlock consumer demand.

This white paper argues it is essential to link responses on a product’s appearance back to the visual features that trigger them.

Consumer confidence up in France, Israel, and Spain; down in Latin America. The April 2019 reading of the Ipsos Global Consumer Confidence Index confirms a downward trend as it drops to 49.0. Over the past three months, the index has fallen by 0.9 point globally.

In this podcast episode, we hear more about consumer neuroscience research and where the industry is headed.

This white paper fights back at the criticism of surveys, showing how they can measure behavior and predict an innovation’s success.

As environmental attitudes and consumer shopping habits change, packaging offers rewards for brands who demonstrate leadership on sustainability

While chants of “fake news” ring out around the world, this paper asks is there really a crisis of trust in the media?

Together at the Heart of Better Decisions