Economy


Brands Publication

A little happiness goes a long way: How to grow a premium brand during a recession

It may be natural to think premium brands do badly during a downturn, but premium brands viewed as affordable indulgences can do better in a recession.

More countries show a rebound in consumer sentiment than a drop

Globally, consumer expectations are picking up, but job confidence stagnates.

Cost of living: Majority say cost of food, goods and services have increased since COVID-19 began

Groceries and household supplies, utility bills top list of higher cost items globally.

Global public evenly divided on limiting recovery aid to the green economy

A new Ipsos survey, on behalf of the World Economic Forum, looks at post-COVID-19 stimulus packages.
Coronavirus Publication

Signals #5: Understanding the coronavirus crisis

This fifth edition of our Signals digest continues to bring together Ipsos’ latest research on coronavirus, including new POVs, country insights, and the latest from the public opinion tracker.
Coronavirus Survey

High income households more likely to want business to reopen even if COVID-19 isn’t contained

Two in 5 high income respondents want economy to reopen compared to a third of low-income.
Coronavirus Publication

Signals #4: Understanding the coronavirus crisis

This fourth edition sees us bring together our latest research on coronavirus and draws on our surveys, social media monitoring and the analysis of our teams around the world.