Public Health

Our country has been in the grip of the corona virus for some time now. The government has announced various measures, which we, as Ipsos, will naturally comply with. We’d like to inform you on what the possible effects of the measures on our cooperation with clients and partners may be.

More of us now believe someone close to us will be infected by the coronavirus pandemic.

Threat of a recession will result in large fiscal measures from governments, say economists.

This digest brings together our latest research on coronavirus and draws on our surveys, social media monitoring and analysis from our Ipsos teams around the world.

As COVID-19 continues to spread, how can brands stay relevant to consumers in an increasingly unstable world.

Social media data links the impact of Coronavirus epidemic and global economic fears.

Majority of people think it is impossible to forecast how the virus is spreading.

Half see the virus as a threat to the world and a majority in all countries believe that it will take several months or longer to contain.

Ipsos’ latest Perils of Perception study highlights public(1) misperceptions across 32 countries about the proportion of people who die from diseases, violence, transport injuries and other causes. While patterns differ in different countries, overall on average people tend to underestimate how many deaths are caused by cancers and cardiovascular disease, and overestimate how many are caused by transport injuries, substance misuse and violence.