Public Health

This digest brings together our latest research on coronavirus and draws on our surveys, social media monitoring and analysis from our Ipsos teams around the world.

As COVID-19 continues to spread, how can brands stay relevant to consumers in an increasingly unstable world.

Social media data links the impact of Coronavirus epidemic and global economic fears.

Majority of people think it is impossible to forecast how the virus is spreading.

Half see the virus as a threat to the world and a majority in all countries believe that it will take several months or longer to contain.

Ipsos’ latest Perils of Perception study highlights public(1) misperceptions across 32 countries about the proportion of people who die from diseases, violence, transport injuries and other causes. While patterns differ in different countries, overall on average people tend to underestimate how many deaths are caused by cancers and cardiovascular disease, and overestimate how many are caused by transport injuries, substance misuse and violence.

A poll of 8 countries shows strong support for actions including travel bans and quarantines to control the virus.

New report focuses on the convergence between consumer perceptions of health and the environment, particularly in the food and beverage industry.

As consumers are looking beyond the traditional markets to address their health and wellness needs, there are opportunities for financial services companies to help people improve their holistic well-being.