What better way to celebrate International Woman’s Day than by joining our new webinar focused on women!
When connecting to women, it is essential to understand the cultural context of your female audience at every stage of brand-, product- and communication development.
Do you know what it means to be woman? And what effect culture has on the female identity and behavior? To answer this question we looked into what it means to be a Dutch woman.
In this webinar we demonstrate how to approach gender through a cultural lens. We do this by building on the results of a global Ipsos study about being woman in cultures across the world. By highlighting what makes Dutch women unique compared to those in other markets, we help you to better connect to women in the Netherlands.
Excited to get inspired? Join us the 8th of March, on International Woman’s Day by registering via de link below.
Thanks to our webinar, you will learn more about:
• How the status of gender development in the Netherlands can surprise you
• The opportunities to blunt gender difference and accelerate empowerment
• Great examples (and watch-outs!) of gender activation in advertising