Why we can’t live without digital media

It looks to me like Judy is always “on her phone” but, in truth, she’s organizing her time, connecting with friends, helping her brother nail an interview, vetting lunch spots or keeping up on current events.

In the digital age, media is no longer merely the realm of entertainment or information; it is now pervasive, touching every aspect of our being, from how we live to how we work, play, communicate, connect – and even find love. We literally can’t live without media.

In this article, Peter Minnium shares a unique case study exploring how technology has disrupted the boundary between media and non-media interactions.

Read the full article now.

Related news

  • KEYS: The Frontiers of Brand Trust
    Brands Webinar

    [Webinar] KEYS: The Frontiers of Brand Trust

    Join us for the next Ipsos KEYS webinar as we explore the frontiers of brand trust. We’ll be sharing new analysis and reflections from the Cannes Lions Festival of Creativity, alongside award-winning Ipsos research.
  •  [Webinar] Unlocking the value of reputation
    Reputation Webinar

    [Webinar] Unlocking the value of reputation

    Drawing on new data from our latest 24-country Global Reputation Monitor, Ipsos' Corporate Reputation experts, Trent Ross and Matthew Painter will explore the relationship between a good reputation and better business efficiency.
  • Unlock Brand Success with ESG
    Brands Event

    Unlock Brand Success with ESG

    Are you a brand, marketing or sustainability manager? Yes? Then this event is for you!