By embracing innovation, building strong brand equity, enhancing the customer experience, and adopting strategic partnerships and omnichannel strategies, name brands can thrive in the face of competition.
Understanding the factors that influence a person's ability to distinguish between real and fake news is crucial to tackling the misinformation crisis.
New Zealanders’ concern over impact of climate change and perceived importance of climate action declining. Ipsos New Zealand has released the findings of a new 32-country study for Earth Day, perceptions of the risks facing us from the climate crisis as well as where is the responsibility for greater action.
According to latest Ipsos Aotearoa New Zealand Report, New Zealanders are still finding it tough financially; little reprieve expected in the next 12 months, with 1 in 4 finding it difficult to manage financially.
Mental health around the world continues to deteriorate according to the fifth edition of the AXA Mental Health Report. The study, conducted in collaboration with Ipsos, aims to identify mental health and well-being issues around the world in order to develop solutions to alleviate them. Ipsos surveyed 17,000 people from 16 countries across Europe, the United States and Asia.
Ipsos New Zealand has released the 27th edition of the Ipsos Issues Monitor which tracks the issues most important to New Zealanders today and which political parties are best able to manage them. The survey has been running since 2018.
77% in New Zealand are happy and 23% unhappy. Only six countries are happier than Kiwis in our survey of global happiness. Explore the findings to see how New Zealanders are feeling.
