Ipsos
Insights Hub

Insights Hub

Consumer Sentiment Index Saudi Arabia Jeddah Riyadh

Consumers 29.07.25

Saudi Arabia’s Primary Consumer Sentiment Index - July 2025

Riyadh Jeddah Influential Brands Top Brands in Saudi

Brands 16.04.25

Most Influential Brands in Saudi Arabia – 2024

Consumers 16.06.25

KSA Primary Consumer Sentiment Index - May 2025

All content

Survey

Most believe income and wealth inequality to be the most serious form of inequality in their country

An online study by Ipsos, conducted across 28 countries has found that, when asked about a range of different inequalities, 60% said that inequalities in income and wealth are among the most serious types of inequality affecting their country.

26.03.21
Survey

Income and wealth disparities perceived as the most serious form of inequality

An online study by Ipsos, conducted across 28 countries in partnership with Kings College London’s Policy Institute has found that, when asked about a range of different inequalities, 60% said that inequalities in income and wealth are among the most serious types of inequality affecting their country.

26.03.21
Public Health Publication

Home Sweet Home: How COVID Reshaped Our Sense of Place

Our latest Thought Starter explores COVID’s impact on our housing situation and choices.

25.03.21
Survey

What Worries the World – March 2021

“What Worries the World?”: One year on, COVID-19 remains the greatest global concern.

24.03.21
Publication

The Retail Rollercoaster

Riding the ups and downs of today’s omnichannel shopper landscape

22.03.21
Brand Measurement Survey

Are Mega Events Still Delivering ROI for Brands?

Which sponsoring brands are on top when it comes to earned social media value?

18.03.21
Survey

Global consumer confidence getting closer to pre-pandemic level

No significant month-on-month drop in consumer sentiment recorded in any market

17.03.21
Publication

Consumer Consciousness

A new survival strategy in an increasingly volatile world

15.03.21
Publication

Trading Up

How has the pandemic impacted the positive momentum of premium brands?

11.03.21
Public Health Survey

Spotlight*KSA: Views on Diet & Health During COVID-19

The changing diet and health habits in Saudi Arabia due to the pandemic.

10.03.21
Publication

We d̶o̶n̶'̶t need to talk about ads

Why only some advertising gets talked about on social media and becomes famous

10.03.21
Flair Survey

Flair Saudi Arabia 2021 - Attractiveness and Uncertainties

A comprehensive publication about the attractiveness and uncertainties in the Kingdom.

08.03.21

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