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Consumer Sentiment Index Saudi Arabia Jeddah Riyadh
Consumers

KSA Primary Consumer Sentiment Index - July 2025

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Riyadh Jeddah Influential Brands Top Brands in Saudi
Brands

Most Influential Brands in Saudi Arabia – 2024

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KSA Riyadh Jeddah Consumer Sentiment
Consumers

KSA Primary Consumer Sentiment Index - May 2025

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  • Ipsos Update Publication

    Ipsos Update - July 2022

    Ben Page introduces July’s edition of Ipsos Update with his reflections on the mounting public concern about inflation and the consequences of this for consumer spending. Alongside updates on how people around the world are reacting to cost-of-living pressures, this month’s articles focus on topics which include the demographics and psychographics of Pakistan, and the changing global attitudes towards refugees. We also take a look at the latest Ipsos Views papers on the growth of commerce ecosystems, achieving intimate consumer connections in large communities, and the use of AI to predict future innovation success.
  • Advertising Survey

    MENA 2021 Ad Spend

    MENA advertising expenditure dissected and analyzed by Elie Aoun, CEO of Ipsos Media in Middle East and North Africa.
  • Economy Survey

    Views on Inflation in Saudi Arabia

    Is inflation the top concern in Saudi Arabia?
  • Consumer Behaviour Publication

    One Mind Many Truths

    Podcast about "Cognitive Polyphasia" and its relevance to the world of market research.
  • Ipsos Update Publication

    Ipsos Update - June 2022

    Inflation is a recurring theme in the articles featured this month. Other topics include the future of food, the role of cycling and how EU citizens view the EU’s response to war in Ukraine. We also feature our latest Ipsos Views on AI-enabled Consumer Intelligence and tech-enabled product innovations.
  • Ipsos Update Publication

    Ipsos Update - May 2022

    Happiness, Identity, and global reactions to the war in Ukraine are among the featured topics in this month’s edition. Also featured: our Earth Day 2022 reports, our latest white paper on regulating compliance and our post-election analysis from last month’s French presidential election.
  • Ipsos Update Publication

    Ipsos Update - April 2022

    This month sees us reflect on the impacts of the Covid-19 pandemic two years on. Our featured global surveys cover topics including gender equality and interpersonal trust. We also look at the French election ahead of this month’s vote, alongside the latest polling on the Ukraine conflict.
  • Brands Survey

    Most Influential Brands in Saudi Arabia - 2021

    Ipsos' Most Influential Brands Survey for Saudi Arabia shows technology and digital brands in the lead, with 2 local brands making the top 10.
  • Ipsos Update Publication

    Ipsos Update - March 2022

    Opinion polling, the year ahead in Brazil, gender inequality in Japan, and the future of ageing are all featured topics in this month’s round-up of research and thinking from Ipsos teams around the world.
  • Ipsos Update Publication

    Ipsos Update - February 2022

    Trustworthiness, Artificial Intelligence and Wellness are among the big topics in this month’s research digest from Ipsos. Also find new state-of-the-nation publications from our Colombia and Russia teams.
  • Pharmaceutical and banking companies and governments are now seen as more trustworthy

    New global data from Ipsos shows pharmaceutical and banking companies see a rise in trust. Government remains the least trusted sector, despite a small uptick.
  • Ipsos Update Publication

    Ipsos Update - January 2022

    We start the year with a look at the global public’s predictions for 2022 and the latest research on the key issues ahead, including inflation, living with Covid-19, and climate change.