The NEOM project has been billed as the “World’s Most Ambitious Project”. The $500 billion project in the North-Western region of Tabuk aims at positioning the Kingdom of Saudi Arabia at the forefront of technology, innovation, tourism, and business-friendliness in the region.
Given the importance of this project for Saudi Arabia, Ipsos in the Kingdom of Saudi Arabia conducted a survey to explore the perceptions and attitudes of residents in KSA towards the NEOM project, the impact that the public believe this project will have on the Kingdom, and future considerations regarding living, working, and vacationing in NEOM.
The survey was conducted by Ipsos using the Ipsos Online Panel in KSA, with a nationwide sample of 1,000 respondents aged 18 years and above, representative of the residents of Saudi Arabia.
This report summarizes the key results and findings.