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The 2025 Ramadan Handbook – Saudi Arabia Edition
The 2025 Ramadan Handbook explores consumer behaviors, shopping trends, and attitudes towards advertisements, featuring five distinct personas that highlight the varied experiences of the holy month, as well as the top 10 most prominent Ramadan brands in the country.
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Spotlight*KSA: Views On Brand Engagement
As digital platforms reshape brand interactions, a wave of consumer empowerment emerges.
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Understanding Consumer Behavior in Saudi Arabia: Pre-Post Black Friday Insights
Pre-Black Friday buzz, irresistible deals, and social media discoveries led shoppers in Saudi Arabia to spend beyond their plans, with online platforms dominating. Key insights reveal what brands need to win the post-event market.
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Spotlight*KSA - Online Shopping Behaviour & Attitudes
As part of the Spotlight*KSA series, this report explores public attitudes and behaviour regarding online shopping in Saudi Arabia.
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Spotlight*KSA - Shopper Behaviour & Attitudes
Despite valuing products over experiences, shoppers in Saudi Arabia are quite deliberate in their purchase decisions.
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Spotlight*KSA - Views on food & health
Despite 83% of people in Saudi Arabia believing they're in good health, their habits suggest a disconnect between perception and reality.
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Spotlight*KSA: Views On Inflation
As part of the Spotlight*KSA series, this report delves into public perceptions regarding the rising prices in the Kingdom.
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Saudi Arabia’s Primary Consumer Sentiment Index - May 2024
Consumer sentiment index in Saudi Arabia is at 72.7.
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Ipsos in MENA launches She Speaks 2024 in Saudi Arabia
Building on the huge success of the syndicated study "She Speaks," Ipsos in MENA presents its latest and reinvented edition of the study in Saudi Arabia.