Understanding Consumer Behavior in Saudi Arabia: Pre-Post Black Friday Insights

Pre-Black Friday buzz, irresistible deals, and social media discoveries led shoppers in Saudi Arabia to spend beyond their plans, with online platforms dominating. Key insights reveal what brands need to win the post-event market.

Saudi Arabia Consumer Behavior Black Friday

Pre-Black Friday: 
Brands intensified advertising, with a focus on online platforms. Telecom, e-commerce, and publishers led the charge. 

During Black Friday: 
• 60% of shoppers spent more than planned, with deals being the primary motivator. 
• Clothing and electronics were the most purchased items, with online shopping dominating at 80%. 
• Social media emerged as a pivotal tool for discovering offers. 

Post-Black Friday: 
Many consumers spent more than they intended, showcasing the event's strong appeal. 

Overall, the emphasis on competitive pricing and the strategic timing of marketing efforts is crucial. Brands must ensure ample stock to meet demand and leverage social media to reach deal-seeking consumers.

 

Check the full report.

Consumer & Shopper