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Spotlight*KSA – The 2024 Ramadan Handbook
The 2024 Ramadan Handbook delves into behaviors, shopping trends, and attitudes towards ads, and presents five unique personas illustrating the diverse experiences of the holy month.
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The Metaverse and The Future of Travel: Five Things to Consider About Travel in the Metaverse
The Metaverse's impact on travel and tourism.
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Ipsos Update – September 2023
Barbiecore, artificial intelligence, ESG… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Reflections on Ramadan
Ipsos in UAE has launched a study during Ramadan 2021 in each of KSA, UAE, and Egypt. The research uncovers individuals’ habits during the month when it comes to religious activities, their eating and shopping habits, and media consumption. Below is a consolidated review of the results in the three markets.
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Ipsos releases Global Trends 2023: A new world disorder
As 2023 opens, we’re entering a new world disorder filled with crises on multiple fronts. The largest Global Trends survey ever, from leading insights firm Ipsos, shows that, globally, 74% agree that their government and public services will do too little to help people in the years ahead.