Insights Hub

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  Market Research Publication

  The power of research panels

  Ipsos has invested in a global network of online access research for the past 20 years to deliver the highest standard of research insights. We believe the future of quality market research will continue to depend on properly managed research panels.

  19.01.21
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  Coronavirus Publication

  Ipsos SEA Report: Living in Crisis [Wave 3]

  An Ipsos journey to study evolving consumer opinions and behaviours around the crisis in the 6 Southeast Asian markets.

  18.01.21
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  Ipsos Update Publication

  Ipsos Update - January 2021

  Our first monthly research round-up of the year includes both reflections on 2020 and a look forward at the year ahead. Featured topics include vaccines, behaviour change, food trends and look at the local story in a selection of countries.

  05.01.21
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  Consumers Publication

  A Year in Review - 2020

  This has been a year of momentous change – real and anticipated. As we pause to reflect at the end of the year, we present some Ipsos research highlights you may have missed during the dizzying events of 2020.

  16.12.20
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  Brands Publication

  Shifting context, shifting priorities

  Time for a strategic reset?

  11.12.20

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  Update

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  Consumer Behaviour Publication

  The Science of Behaviour Change

  The principles and practice of tackling behaviour change challenges in a world that remains unpredictable and changeable.

  09.12.20
• Affluent Survey Publication

  Ipsos Affluent Survey Asia Pacific

  Ipsos Affluent Survey Asia Pacific (a.k.a. Affluent Asia) is Asia’s reference survey for reaching the region’s affluent consumers. It provides a comprehensive overview of media consumption and product usage for this elusive and important group, which accounts for the top 13% by income of the population.

  02.12.20
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  Public Health Publication

  Great expectations: Developments and dynamics of a COVID-19 vaccine

  The success of a COVID-19 vaccine is one of the biggest challenges we face globally. This paper explores the opportunities and obstacles that lie ahead.

  01.12.20
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  Ipsos Update Publication

  Ipsos Update - December 2020

  The final edition of Ipsos Update of 2020 includes research and analysis on key topics including health, sustainability, gender equality and retail. We also look at public opinion on international security and the reputation of different countries around the world.

  01.12.20
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  Retail Publication

  Black Friday 2020: Time to breathe new life into the long-standing retail event

  Black Friday 2020 will be like no other. It could make or break retailers’ years. It could mark the death knell of Black Friday itself.

  19.11.20
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  Public Health Publication

  Vaccine hesitancy: Understanding belief formation

  COVID-19 has put the topic of vaccination centre-stage, with the expedited development of a COVID-19 vaccine viewed by many as the only real solution to the current pandemic – or at least part of it.

  16.11.20