Insights Hub

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  Healthcare Publication

  Conquering Complexity: The ongoing revolution in oncology biomarker testing

  The clinical management of cancer patients has undergone a remarkable evolution in the last 15 years, with the concept of personalised medicine now well-entrenched in the treatment paradigm.

  04.02.22
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  Consumer Insights Publication

  Future of Insights

  Ipsos’ Future of Insights series examines the various ways the insight function is transforming and how to elevate its impact.

  03.02.22
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  Sports Survey

  46% say that they are interested in the upcoming Beijing Winter Olympics

  Public interest in the Winter Olympics varies widely across between the 28 countries surveyed, with host China showing highest anticipation and figure skating in gold medal position as the most popular sport.

  02.02.22
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  Public opinion Publication

  Ipsos Update - February 2022

  Trustworthiness, Artificial Intelligence and Wellness are among the big topics in this month’s research digest from Ipsos. Also find new state-of-the-nation publications from our Colombia and Russia teams.

  01.02.22
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  Customer Relationship Publication

  Topic Modeling: A new approach to spotting consumer insights

  Consumer trends emerge, take hold, then go out of style faster than most marketers and insights pros can keep up with.

  01.02.22

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  Segmentation Publication

  Start with the end in mind: A three-step segmentation remedy

  Segmentation has often faced criticism for lacking effectiveness, but by starting with the end in mind organisations can ensure success.

  31.01.22
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  Public Health Publication

  Modernization of Thailand Health Technology Assessment

  Identifying alternative approaches in Thailand healthcare technology assessment to improve cancer patient outcomes.

  31.01.22
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  Consumers Survey

  Pharmaceutical and banking companies and governments are now seen as more trustworthy

  New global data from Ipsos shows pharmaceutical and banking companies see a rise in trust. Government remains the least trusted sector, despite a small uptick.

  17.01.22
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  Citizen Survey

  Singapore 2022 : Renewed optimism for the new year with concerns over rising prices and climate change

  Singaporeans are optimistic about what the new year will bring but continue to be concerned over rising prices and the consequences of climate change.

  14.01.22
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  Customer Experience Publication

  Putting in the Effort: Why treating customers fairly is key to business success

  Measuring customer effort in isolation is not enough. Organisations need to measure the Customer: Company Effort Ratio (C:CER) which takes both perceived customer and company effort into account.

  11.01.22
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  Coronavirus Publication

  Ipsos Update - January 2022

  We start the year with a look at the global public’s predictions for 2022 and the latest research on the key issues ahead, including inflation, living with Covid-19, and climate change.

  04.01.22