Insights Hub

All content

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  Customer Insights Publication

  Mystery Calling: Dialling up your contact centre performance

  Discover how a well-designed mystery calling programme can drive loyalty and profits in this new Ipsos Views paper.

  27.02.20
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  Brands Publication

  The power of you: why distinctive brand assets are a driving force of creative effectiveness

  In a rapidly changing media landscape, this is a call to action to help your creative leverage the power of you.

  13.02.20
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  Healthcare Publication

  Flu in Indonesia: Insights into Perception and Action on Vaccination

  The local insights collated in this paper highlight many perspectives and concerns faced by Indonesians, pointing towards a need for greater awareness and understanding about the burden and impact of the disease, as well as the safety and efficacy of the vaccine in preventing illness.

  12.02.20
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  Publication

  Straw Wars: Plastic Reduction - a new battleground for Brand Reputation

  Global concern over environmental issues has intensified recently. Ipsos research alone shows that 71% of global consumers agree that single-use plastic products should be banned as soon as possible. The backlash against plastic is on – and for brands with plastic in their supply chain, this represents both a reputational threat and an opportunity …

  31.01.20
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  Omnichannel Publication

  The evolution of shopper behaviour in 2020

  In this changing world, retailers need to adapt to remain relevant and competitive.

  30.01.20

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  Healthcare Publication

  Flu in the Philippines: Insights into Perception and Action on Vaccination

  We live in an era where prevention in the form of vaccination is possible for many infectious diseases, including influenza. However, in over 200 years of vaccine existence, the only disease known to be eradicated is smallpox.

  13.01.20
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  Publication

  Ipsos Update - January 2020

  This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world on creativity and innovation, NATO, Gen Z in MENA and in-depth reports from Australia, Brazil, Russia and the UK.

  06.01.20
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  Car Clinic Publication

  The Future of Mobility - Autonomous, electric and shared

  Our new paper explores the latest consumer thinking around the three main mobility trends, their impact on the automotive industry, and what this means for the future.

  14.11.19
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  Brands Publication

  Can financial services tackle health and wellness?

  As consumers are looking beyond the traditional markets to address their health and wellness needs, there are opportunities for financial services companies to help people improve their holistic well-being.

  04.11.19
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  Trends & Prospective Publication

  2019 China Food and Beverage Packaging Trend Observation

  From “Visibility” to “Interaction”. Packaging design is one of the most important parts of establishing the product image and generating the marketing strategy.

  21.10.19
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  Environment Publication

  Social media monitoring the fast-paced landscape of climate change conversations

  The view from online: unfiltered, uncensored & unsolicited.

  18.10.19