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  Customer Experience Publication

  Customer Experience as A Competitive Advantage

  There is little in terms of how managing customers’ experience and expectations can deliver sustainable advantage.

  01.03.17
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  Curiosity Newsletter Publication

  Curiosity Newsletter - February 2017

  Apart from welcoming the new year, we at Ipsos SiMa are ecstatic about our newest launch, Ipsos Public Affairs. Find out more through this issue.

  09.02.17
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  Brands Publication

  Brand Activation: New Year, New Opportunities

  Lunar New Year has been and gone, and we’re ready for that time-honoured agency tradition of examining how different brands engaged with the festivities.

  05.02.17
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  Market Research Survey

  Ipsos Public Affairs Launches in Singapore & Malaysia

  A boost to the market research giant’s regional capabilities after Australia and India

  02.02.17
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  Curiosity Newsletter Publication

  Curiosity Newsletter - January 2017

  "The more things change, the more they remain the same." Find out more about what our brand, media & communications experts have to say!

  11.01.17

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  Market Research Survey

  Perceptions are not reality: what Singapore and the world gets wrong

  Ipsos’ latest Perils of Perception survey highlights how wrong the public across 40 countries are about key global issues and features of the population in their country.

  01.01.17
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  Media Publication

  The Effectiveness of Media Touchpoints in Singapore

  Singaporeans are exposed to a plethora of ads across different media touchpoints and it is getting more and more challenging for marketers to be noticed.

  31.10.16
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  Communications Publication

  Winning The Battle: Top 5 Tips to Develop Engaging & Effective Digital Video Creative

  The rapidly changing pattern of media consumption has posed a lot of challenges for the brands as they try to decode what works in digital and how is that different from the traditional channels.

  30.10.16
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  Product Innovation Publication

  Don't Let Promising Breakthrough Innovations Die

  Breakthrough innovations are critical to the future success of your organisation. Why? Because they can yield more than double the returns of non-breakthrough innovations.

  19.10.16
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  Product Innovation Publication

  The Truth About Innovation...

  With the growing appreciation of ‘innovation’, companies are trying to find their footing on the list of ‘most innovative companies’. Sounds familiar? But are you familiar with the true faces of innovation?
  

  18.10.16
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  Curiosity Newsletter Publication

  Curiosity Newsletter - October 2016

  Explore the articles in this issue - pieced together by our budding researchers, based on their experience and opinions.

  12.10.16