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  Market Research Survey

  The Singapore Report Card

  Although Singaporeans rated Safety (80%), Standard of Education (69%) and the Economy (68%) in Singapore as Good/Excellent, 42% of Singaporeans will still choose to migrate outside of Singapore if given the chance.

  28.09.16
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  Curiosity Newsletter Publication

  Curiosity Newsletter - September 2016

  In this issue, we bring you articles that reflect disruptive ways which organizations can remain relevant to consumers.

  13.09.16
• Media Measurement Publication

  MediaCell

  MediaCell is a versatile solution with a number of potential applications.

  24.08.16
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  Curiosity Newsletter Publication

  Curiosity Newsletter - August 2016

  In this issue, we dig deep into the lives of consumers. We understand that technology advances shrink our world, it is important to keep watching and listening to consumers.

  10.08.16
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  Curiosity Newsletter Publication

  Curiosity Newsletter - July 2016

  We often talk about Technology as if we are in a love-hate relationship with it. Yet for all that occasional hate we cannot deny the impact it has on our lives, both as marketers and as consumers. Technology has been an "enabler" in the past, supporting mainstream businesses and services as a "silent" partner. However, techology has now shifted to an "integrator" role, seamlessly taking over our lives.

  13.07.16

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  Market Research Survey

  Defining Malaysians and Singaporeans

  41% of Malaysians prioritize Self, significantly higher to Singaporeans at just 29%

  02.06.16
• Market Research Publication

  Self-storage industry in Singapore

  The self-storage industry in Singapore has developed quickly in recent years driven by a number of favourable political and economic factors.

  20.12.15
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  Affluent Survey Survey

  Ipsos Affluent Asia Study Launches for 19th Year

  Ipsos Affluent Asia Study launches for 19th year, revealing latest trends for Asia’s Affluent population on lifestyle, spending and media consumption.

  01.11.15
• Healthcare Publication

  Geared for Health - Asean's Growing Medical and Healthcare Industry

  Middle-income earners are on the rise across the Association of South-East Asian Nations’ (Asean), a demographic shift that is driving demand for better healthcare and medical devices that facilitate more efficient treatment.

  20.07.15
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  Market Research Survey

  Leadership Transition in Singapore & Malaysia

  Effective 8 April 2015, Joseph Chua, Healthcare Leader of SiMa and Katharine Davis, Marketing Leader and Executive Director of Malaysia, will take on the roles of Managing Director of Singapore and Malaysia respectively.

  07.04.15
• Ethnography Publication

  Ethnography

  Ethnography is a qualitative research technique, characterised by spending extended periods of time with people. We immerse ourselves in their world so we can observe and understand what they say, what they do and how they do it.

  24.03.15