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Mind the gap: Why what a brand promises and what it delivers matter
What happens when there is a mismatch between what a brand promises to its consumers and their actual experience? Fiona Moss explores the promise-experience gap, the benefits of aligning the two and the pitfalls of over-promising.
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Designing a better mystery shopping programme
A seven-step guide for organisations to derive more value from a better mystery shopping programme.
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For the Love of Money? Motivation and engagement in Online Research Communities
A study of motivational drivers to move beyond transactional relationships and towards meaningful research insights.
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Ipsos in Singapore named Silver Winner, Market Research Agency of the Year 2019
Ipsos in Singapore was announced the Silver winner in the Market Research category at MARKETING's 12th annual Agency of the Year Awards
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Ipsos PEEL: The Changing Face of The Asian Consumer (Event Highlights)
PEEL is about going beneath the surface – to the techniques Ipsos is pursuing and the concepts we are exploring to discover fresh knowledge and insights that can inform better decisions and drive business growth.
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Five simple maneuvers for maximizing your APAC medtech launch plan
What are the obstacles standing between you and success in your medtech strategies? How do you remain competitive in your space? Have you considered the needs of market access stakeholders in your medtech business plans, or is that missing from your strategy?
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Hashtags, Harassment and Hope: the state of Gender Relations in Singapore
A joint presentation with AWARE