Consumers

Learnings Uncovered Using Social Data for Staying Relevant in the COVID-19 Era

It may be natural to think premium brands do badly during a downturn, but premium brands viewed as affordable indulgences can do better in a recession.

The role of beauty for women in China, Korea and Japan.

Practical steps for making Big Data work.

This ninth edition of our Signals digest brings together Ipsos’ latest research on coronavirus from our teams around the world.

Shared values shape individual behaviour, and this is even more evident during the coronavirus pandemic.

Since its launch in 1997, Ipsos Affluent Asia leads as the only upscale study targeting affluent population in the region. The latest survey unveils untapped opportunities for brands to engage the Affluent population in Asia.

Ipsos is excited to announce the launch of its Digital Doctor 2020 survey: A global quantitative study to understand Doctors’ perceptions, usage and opportunities within digital and connected health.

After months of paralyzing lockdowns, most South East Asian countries are now in the process of easing restrictions and reopening their economies.