Insights Hub

Ipsos Views: Short-Form Social Misfits
Social Media

Short-Form Social Misfits

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Ignite Growth with Collective Innovation - Ipsos
Innovation

Ignite Growth with Collective Innovation

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Demystifying Mystery Shopping
Mystery Shopping

Demystifying Mystery Shopping

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All content

  • Healthcare Publication

    Geared for Health - Asean's Growing Medical and Healthcare Industry

    Thailand is expecting to be the leader. Over the past 3 years, medical device companies in Thailand performed well from both revenue and net profit perspective. Thailand is expecting to be the leader of Healthcare and medical device market in ASEAN.
  • Shopper Publication

    Ipsos Retail Lab Tour

    The Ipsos Retail Lab is a mocked-up store that provides a facility for our clients to carry out tests in “close to store” conditions.
  • Flair Publication

    Flair Thailand 2015 Preserving Its Unique Versatility

    Thailand’s uniqueness is linked to its ability to adapt, to integrate without internalising, and never taking up a frontal position.
  • Ethnography Publication

    Ethnography

    Ethnography is a qualitative research technique, characterised by spending extended periods of time with people. We immerse ourselves in their world so we can observe and understand what they say, what they do and how they do it.
  • Insight Cloud Publication

    Insight Cloud

    Insight Cloud is an ‘always on’ socialised intelligence platform that nurtures insights from multiple sources and reinvents how these insights are connected, socialised and activated.
  • Device Agnostic Publication

    Device Agnostic

    A growing number of respondents attempt to take surveys using a mobile device (smartphones, tablets and laptop).
  • EFM Publication

    Enterprise Feedback Management (EFM)

    Customers across all categories now look for a personalised experienced that is available when they want it, how they want it, where they want it. Regardless of whether the desired experience is delivered, it is now possible through the explosion of mobile coupled with the prominence of social media for consumers to give instant feedback. The consequence is the increasingly significant impact that customer experience has on the overall relationship with a brand.
  • Qualitative Publication

    AppLife

    Applife is Ipsos proprietary app using mobile for qualitative research.
  • Innovation Publication

    Business Consulting

    Ipsos Business Consulting provides practical advice for your business or organisation built on fact-based consulting approaches. We help business leaders and organisations worldwide build, compete, and grow in the marketplace by making idiosyncratic, permanent, and significant improvements in overall performance.
  • Web Listening Publication

    Web Listening

    Social Intelligence delivers insights that drive strategic decisions and performance, from consumer expression and behaviours found in social media, search and other online data.
  • Overnight Services Publication

    Overnight Services

    Overnight testing of insights, ideas and concepts that delivers evaluation, optimisation and strategic alignment.
  • Communities Publication

    Communities

    Communities enable collaborative environments for brands to interact with people in real-time. They help you build insights, drive innovation and gain influence by accessing on-tap audiences eager to provide input that will have an impact.