From the Fitbit to Apple’s smartwatch: wearable tech is becoming increasingly popular across the globe. Early adopters of new technology, the world’s affluent are at the forefront of purchasing wearable tech, ownership reaching over 30% in Spain, Turkey and the USA.
Three-quarters around the world say their country’s society is divided – and the majority think their country is now more divided than it was 10 years ago, especially in Europe. Differences in political views are seen as the greatest cause of tension, followed by differences between rich and poor. However, despite these divisions, the majority of people in most countries agree that people across the world have more things in common than things that make them different.
Ipsos Healthcare, the global healthcare business of Ipsos, has announced the launch of its syndicated Multiple Sclerosis (MS) Patient Community Panel. This latest offer is part of the Ipsos Healthcare Global Patient Centre of Excellence, launched in 2018.
With the significant improvement in infrastructure and mobile technology proliferation, digital entertainment is increasingly popular in Asia Pacific. And as the average cost of data plans comes down while the respect for the need to pay for music content gradually heightens, demand for digital music entertainment in the region grows.
To mark International Women’s Day, and in the wake of the #metoo campaign, a new global study by Ipsos in collaboration with International Women’s Day across 27 countries highlights the level of concern people around the world have about a number of equality issues.
Recognising that successful package design must perform well in-store and drive saliency on the mobile devices where people increasingly shop, Ipsos Marketing has developed a behaviourally driven pack testing solution.
The latest Ipsos Global @dvisor poll was carried out in 28 countries around the world at the end of 2017. It asked over 21,500 online adults aged under 64 their predictions for 2018.
Ipsos revealed the 10 most influential brands in Thailand that 8 of top 10 most influential brands fall within the information technology sector, which includes the internet and smartphones. Only 2 strong retail brands, 7-Eleven and Tesco Lotus are in the Top Ten.
Agriculture Drones in the market today are commonly associated with remote sensing, hyper-spectral imaging, and sophisticated data analytics for precision agriculture practices.
According to the new Ipsos Global Trends Survey, due to be launched in May 2017, many countries around the world have seen an increase in the number of their citizens who feel under pressure to be successful and make money.
