Insights Hub

All content

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  Artificial Intelligence (AI) Publication

  Conversations with AI Part II: Unveiling AI quality in qualitative workstreams

  In this white paper we explore how generative AI can be used within qualitative research.

  12.09.23
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  Corporate Publication

  Building reputation in 2023: the link between corporate reputation and business efficiency

  Drawing on new data from our latest 24-country Global Reputation Monitor, this paper explores the relationship between a good reputation and better business efficiency.
  

  08.09.23
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  Society Publication

  Ipsos Update – September 2023

  Barbiecore, artificial intelligence, ESG… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.

  01.09.23
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  Environmental, Social and Governance (ESG) Publication

  Ipsos Update – August 2023

  Climate change, inequality, artificial intelligence… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.

  02.08.23
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  Sustainability Publication

  ESG across borders: The cultural context

  The domain of ESG stretches across a broad range of themes that are just as complex as they are far-reaching.

  21.07.23
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  Artificial Intelligence (AI) Publication

  Ipsos Update – July 2023

  Generative AI, equality, refugees… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.

  05.07.23
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  Trends & Prospective Publication

  82% APAC consumers agree 'I need to do more to look after my mental well-being'

  Mental health is as much of a priority as physical health. Look for
  ways to support both.

  26.06.23
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  Trends & Prospective Publication

  85% APAC consumers agree ' I would like more control over decisions about my health'

  While there is a widespread belief in the power of science to solve major health problems, people still want to retain control

  26.06.23
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  Trends & Prospective Publication

  74% APAC citizens with they could slow down the pace of their life

  Busy, stressful lives mean that people need time out

  26.06.23
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  Trends & Prospective Publication

  57% APAC citizens if given the choice, would prefer to have grown up at the time when their parents were children

  The rosy retrospection of nostalgia provides fertile territory for brand activations. Help customers to find the feel-good factor in their past

  26.06.23
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  Trends & Prospective Publication

  83% APAC citizens say the world is changing too fast

  Helping people feel stable and valued helps them to deal with uncertainty and inequality

  26.06.23
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  Trends & Prospective Publication

  72% APAC consumers say they try to buy products from brands that act responsibly, even if it means spending more

  There are signs of a reset in attitudes towards wealth, money, and status. Many people want brands to help society, and claim to be prepared to pay more to support them.

  26.06.23