Ipsos
Insights Hub : Customer Experience

Insights Hub

Featured insights & publications

Society Survey

Ipsos Global Trustworthiness Index 2026: Thailand Highlights

In the seventh edition of the Ipsos Global Trustworthiness Index, AI chatbots, tech entrepreneurs and personal trainers are added to the Index.

21.09.26

Understanding Asia Ipsos Voices

Beyond AI: The Quiet Rules Shaping Automotive Research Partnerships

15.09.26

Understanding Asia Ipsos Voices

Ipsos at ESOMAR APAC: Navigating the Crisis in Asian Masculinity

15.09.26

Understanding Asia Survey

Signals from Asia Pacific: Worry, Confidence, and AI Trust and Use

15.09.26

Understanding Asia Ipsos Voices

Different rules for different technologies: How Asia Pacific is thinking about education, AI and the future

15.09.26

Society 03.08.26

Ipsos Generations Report 2026: Thailand Edition

Healthcare 26.06.26

Winning the Longevity Market: 5 Trends Shaping the New Health Consumers

Customer Experience 29.05.26

CX Global Insights 2026: Unlock the Future of Customer Experience

All content

Brand Health Ipsos Voices

Recognisably You

How distinctive brand assets build recognition and drive brand choice, by Gillian Drewett, Global Head of Offer, Brand Health Tracking.

11.09.26
Education Survey

Ipsos Education Monitor 2026: How Thailand Views Education, Opportunity and the Future

Thais are navigating rapid technological, economic and social change while maintaining confidence in education as a pathway to success.

02.09.26
Ipsos Update Publication

Ipsos Update – September 2026

Summer, Life, School … Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

01.09.26
Customer Experience Ipsos Voices

360 View of CX in Thailand 2026

New findings reveal 3As for great CX: Accessibility. Algorithmic. Authenticity. A practical lens for creating meaningful customer experiences, stronger emotional attachment and lasting customer relationships.

31.08.26
What Worries the World Survey

What Worries Thailand? August 2026

Crime and Violence rise as economic confidence softens

26.08.26
Ipsos Update Publication

Ipsos Update – August 2026

Refugees, Synthetic data, Energy … Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

05.08.26
Society Publication

Ipsos Generations Report 2026: Thailand Edition

Understanding the generational shifts reshaping Thailand's consumer future

03.08.26
What Worries the World Survey

What Worries Thailand? July 2026

Consumer Confidence Improves as corruption remains top concern and crime is back in spotlight

31.07.26
Infrastructures Survey

Global Infrastructure Index 2026: Flood Defences Top Infrastructure Priority in Thailand

The 2026 Global Infrastructure Index from Ipsos and the Global Infrastructure Investor Association (GIIA) reveals that flood defences are Thailand's top infrastructure investment priority, while concern grows over climate resilience and the country's ability to meet future infrastructure needs.

10.07.26
Ipsos Update Publication

Ipsos Update – July 2026

Football, Pride, Digital Twins… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

02.07.26
Understanding Asia Ipsos Voices

Understanding Asia | Connecting with Asia Pacific’s Evolving Generations

Generational change in Asia is no longer a simple youth versus age story.

30.06.26
What Worries the World Survey

What Worries Thailand? June 2026

Latest findings reveal a nation balancing cautious optimism with persistent concerns.

30.06.26

1 - 12 of 921 items