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Customer Experience

Beyond the Strategy - From Customer Feedback to Enterprise Impact
Customer Experience Event

Beyond the Strategy: From Customer Feedback to Enterprise Impact

Join us for a by-invitation executive session co-hosted by Ipsos and Qualtrics, exploring the latest CX trends amongst consumers and practitioners in Thailand, and discover how organisations can evolve from simply measuring experiences sentiment to maturing enterprise-wide Customer Experience programmes.
Got30 An Ipsos vodcast
Shopper Publication

Got30: An Ipsos vodcast

Got30 is a vodcast answering some of the questions we get asked by clients about Customer Experience and Channel Performance.
Customer perspective: An Ipsos podcast
Customer Experience Publication

Customer perspective: An Ipsos podcast

Customer Perspective is a weekly podcast exploring all things Customer Experience, performance of channels, and Mystery Shopping.
Customer perspective: An Ipsos podcast
Customer Experience Survey

Customer perspective: An Ipsos podcast

Customer Perspective is a weekly podcast exploring all things Customer Experience, performance of channels, and Mystery Shopping.
CX event
Customer Experience Event

Managing Customer Experience in an ever-disrupted world

Customer Experience is now undeniably a driver of business performance, and companies make significant investment in order to meet their customers’ needs. But how can you ensure that investment creates authentic, influential and memorable experiences which truly represent your brand promise?
Mystery Shopping in the Luxury Industry | Ipsos
Shopper Publication

Mystery Shopping in the Luxury Industry

In this paper, three highly experienced mystery shopping experts share their knowledge and opinions on different aspects of mystery shopping in the luxury industry and how it is a vital ingredient in a holistic Customer Experience strategy.
How Mystery Shopping Drives Better Automotive CX Performance | Ipsos
Customer Experience Publication

How Mystery Shopping Drives Better Automotive CX Performance

Changing Gear - What should an automotive mystery shopping programme focus on? What do car manufacturers and dealers want from a mystery shopping programme?
Customer Centricity: from Stance to Reality | Ipsos
Customer Experience Publication

Customer Centricity: from Stance to Reality

More than ever, customers have a powerful influence on their relationship with brands. Their voice matters and they can have a strong impact on a brand’s behaviour.
Path to Purchase Publication

Path to Purchase

Understand the dynamics involved along people’s journey, in order to optimise brand’s touchpoints strategy: what media for what function and when.
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