Customer Experience

Inclusivity, climate change, broken-system sentiment… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos around the world.

27% of CX professionals admit that the experiences their organisations are delivering to customers are generally worse than promised.

Got30 is a vodcast answering some of the questions we get asked by clients about Customer Experience and Channel Performance.

Customer Perspective is a weekly podcast exploring all things Customer Experience, performance of channels, and Mystery Shopping.

Customer Perspective is a weekly podcast exploring all things Customer Experience, performance of channels, and Mystery Shopping.

Customer Experience is now undeniably a driver of business performance, and companies make significant investment in order to meet their customers’ needs. But how can you ensure that investment creates authentic, influential and memorable experiences which truly represent your brand promise?

In this paper, three highly experienced mystery shopping experts share their knowledge and opinions on different aspects of mystery shopping in the luxury industry and how it is a vital ingredient in a holistic Customer Experience strategy.

Changing Gear - What should an automotive mystery shopping programme focus on? What do car manufacturers and dealers want from a mystery shopping programme?

More than ever, customers have a powerful influence on their relationship with brands. Their voice matters and they can have a strong impact on a brand’s behaviour.