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益普索觀點 — 疫情後的旅遊新商機：醫療觀光與數位游牧
在2022年10月台灣邊境解封後，出境人次快速竄升，直至今年10月已恢復疫情前的8成水準，然而海外觀光客的入境人次卻仍在6成的低檔徘徊。在國人報復性出國現象持續、國際旅客來台人次緩步上升的困境下，台灣該如何回應後疫情時代的「觀光逆差」？
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Ipsos releases an update to Global Trends 2023: Polarisation, Pessimism and Positivity
As 2023 draws to a close, the polycrisis grinds on. Each component – political uncertainty, climate change, and war to name just a few – has arguably worsened. This is reflected in our end of year update, and in the increasing sense of pessimism we felt as we wrote this report.
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益普索觀點 — 永續廣告：如何利用同理心與可信度提升品牌心佔率
益普索的研究顯示，高達60%的消費者正準備跨越障礙，選擇更綠色的生活方式。本文使用益普索的 Creative Spark 分析了七則廣告，探索品牌如何透過引起共鳴和真誠可信的方式，將品牌精神成功地融入永續訊息。
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Ipsos Update – November 2023
Health, trust, ESG… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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What customers expect from restaurants in 2024
Consumers go to restaurants for the food, the experience, and quality time with their friends and family. And they’re coming back in full force.
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The pandemic made Gen Z grow up. Here’s how brands can help them thrive.
Gen Z is at an inflection point. Ipsos shares insights and tips for how brands can help them at this new life stage.
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Dare to be a TikTok MISFIT: How KitKat shaped a cultural moment and championed Brand Success
In early 2023, KitKat Japan unveiled its noteworthy KitKat YOKUBARI DOUBLE ad on TikTok. Masterfully adhering to social media codes while injecting a burst of creative brilliance resulted in an authentic Misfits story.
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想要了解生成式 AI 人工智慧的早期採用者？
在企業爭先恐後開發AI技術的同時，早期AI採用者的使用習慣與原因其實有跡可循！本文將這些早期採用者區分為６種類型，依照其需求為產品研發、行銷以及研究團隊制定出產品市場契合之架構。
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IPSOS BCI 指數 - 台灣純電動車品牌市場競爭力表現
全球純電動車時代已經來臨，雖然台灣市場起步較晚，也逐漸跟上快速成長之態勢。本文透過益普索的品牌價值模型來分析各品牌在消費者心中的競爭表現 ，以及影響品牌表現的市場因素。