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益普索觀點 — 透過提升品牌價值在通貨膨脹的浪潮中穩定航行
在台灣，消費者物價指數（CPI）在 2023 年第四季度持續下降，成功扭轉了第二季度和第三季度的上升趨勢，由高點的 3.05 下滑至 1.79，幾乎回到了 2023 年 6 月的水平。
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2023 年台灣家用寬頻使用行為調查 聰明消費成主流
為了解台灣消費者家用寬頻的使用行為及趨勢，益普索於 2023 年進行《家用寬頻使用行為與品牌滿意度》調查，揭示家用寬頻主要決策者或共同決策者對於家用寬頻選擇的偏好及使用行為。
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Valentine’s Day: Millennials most satisfied with their romantic/sex life
New polling across 31 countries finds age, income and relationship status all appear to play a role in how satisfied (or not) people are with their spouse/partner, feeling loved and their romantic/sex life.
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February 2024: Consumer confidence down among G7 countries
Sentiment largely up in the Asia-Pacific, while it is mixed throughout Europe.
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Monitoring the obesity treatment revolution, in healthcare and beyond
Ipsos has launched three new syndicated studies to monitor and anticipate changes in the rapidly evolving landscape of obesity treatment.
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Data Dive: Gen Z women are struggling the most with stress, mental health issues
In five points, we break down how people around the world are dealing (or not) as the pandemic fades away, war grinds on and sticky inflation sticks around.
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Populism remains strong
Ahead of a major global election year, many around the world back populist attitudes.
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益普索觀點 — 解構消費時刻的環境背景
你的企業目前對消費情境的掌握度高嗎？深入、細膩且即時的情境理解對於建構成功策略至關重要。這能使品牌成長，並在消費者的生活中占有一席之地，而這可能是競爭對手尚未注意到的。
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益普索觀點 — 了解 YouTube 連網電視的角色： 線下行動及行為轉變
隨著媒體消費習慣的轉移，人們正逐步棄用有線電視，轉而選擇新式的媒體體驗，同時也重新塑造了廣告對消費者行為的影響力。本文將探討傳統電視與連網電視上的廣告曝光差異，並闡述 YouTube 廣告是如何驅動消費者的線下行為及行為改變。