Age-Friendly Cities

Ipsos conducted a qualitative evaluation among older people (aged 60+) and service providers from the voluntary, public and private sectors to understand the characteristics of an 'age-friendly' city.

On behalf of Help the Aged (2006/7), Ipsos conducted a qualitative evaluation among older people (aged 60+) and service providers from the voluntary, public and private sectors to understand the characteristics of an 'age-friendly' city. This was part of a global study coordinated by the World Health Organisation, covering 33 cities worldwide. The research in London involved discussion groups with older people from across the boroughs of Newham and Waltham Forest. Group profiles were designed to be representative of older people in these areas, as well as representative of a wide range of levels of disability.

Technical details

A total of eleven focus groups were conducted in the London boroughs of Newham and Waltham Forest in December 2006 and January 2007. Three of these were conducted among residents aged 65-74, three among residents aged 75+, three among local service providers and two among carers of an older person who was too impaired, cognitively or physically, to participate in a focus group.

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