Consumer Technology Report
Predicting the popularity of new consumer technologies is an enormously difficult task. The unexpected success of text messaging, or SMS, in the 1990s took operators completely by surprise. Data on current consumer technology adoption rates can therefore provide a wealth of valuable insights in the marketplace.
In the first of a series of reports, Hotwire, the European technology public relations consultancy, teamed up with MORI to identify and analyse trends in consumer technology adoption across France, Germany and Great Britain. The purpose of the report is to provide to the PR industry a valuable tracking index of the most important consumer technologies with an accompanying analysis of the major issues which are driving or hindering adoption in Europe's key markets.
The first Hotwire / MORI report examines: Broadband versus narrowband; the growth of 3G; MP3 now and expectations over five years; personal video recorders; digital TV; potential for multiple platforms; home networking; and Voice Over Internet Protocol (VoIP).
Technical details
Using nationally representative samples to gather the data for this report, MORI interviewed 1,005 French adults aged 18+ on 1 June 2005. In Germany, MORI interviewed 968 adults aged 18-60 between 3-9 May, and in Great Britain 4,171 adults aged 15+ were interviewed between 6-10 May and 19-23 May.
