Creative|Impact

Measure your campaign in-market performance at speed.

Connect creative, media, and business outcomes.

Fast marketing, faster measurement for continuous improvement.

In today’s fragmented media landscape, more channels do not guarantee more impact. What matters is knowing what works, where, and why.

Creative|Impact from Ipsos helps you understand what truly drives performance - so you can make more confident decisions and build stronger campaigns.

When every second counts, brands need to measure more than exposure. An ad can be delivered, served, or appear on a screen without creating a meaningful memory. Creative|Impact helps marketers understand whether their campaign truly influenced audiences by measuring memorable attention first, then connecting those memories directly to brand outcomes.

Powered by Ipsos' recognition-based approach, CreativeIImpact provides a common currency for comparing performance across channels, putting online and offline media on the same playing field. The result is faster decisions, stronger learning, and more effective optimisation of both creative and media investment.

Connect creative, media, and business outcomes

Creative|Impact measures the impact of your campaign in-market. Unlike traditional exposure, or attention-based measures, Ipsos’ best-in-class post-testing solution identifies audiences with genuine campaign memories, and links those directly to brand outcomes.

Campaign Impact: Check in on your brand strategy

Did the campaign cut through and achieve (enough) memorable attention?
Did the campaign significantly impact my main brand KPI(s)?
Did the campaign change brand perceptions and associations?

The flexible and modular approach allows brands to scale up their post-testing needs depending on timing and budget:

Creative Reactions: Diagnose your ad quality

How did people react spontaneously to the main creative(s)?
How did people perceive the main creative(s)?
Which creative worked best for the brand, and why?

Campaign Effect: Evaluate your media performance

Which media gained the most memorable attention?
Which media had the biggest impact on my brand KPIs, and why?
Which media contributed the most incrementality?

Turn data into decisions with a fast, scalable and cost-effective solution

Our Creative Excellence experts at Ipsos partner with you to translate results into clear, actionable recommendations that drive business outcomes
Build a learning agenda across campaigns, markets, and brands
Create a knowledge base of what works for your business
Tailored to your scope, budget and speed requirements
Set-up of a core project can be executed within a couple of hours, and results available in as little as 48 hours
Available globally with Ipsos Creative Excellence teams and results available with an interactive, intuitive dashboard on Ipsos.Digital, our automated end-to-end research platform

Discover Creative|Impact on Ipsos.Digital

Fuel your next campaign

Discover how brands can ignite their campaign effectiveness to unlock stronger creative ROI and smarter media decisions.

Explore our latest thinking and case studies:


Campaign Effectiveness Ignited	Misfits and the Machine	From Noise to Noteworthy