Data Labs
OUR SOLUTIONS
Ipsos Data Labs is an enhanced offer focused on harnessing our deep data analytics expertise, unique data assets, and cutting-edge data technologies, including artificial intelligence, to empower our clients to make informed business choices with confidence and clarity.
Data Labs enables Ipsos to offer its clients advanced data expertise, combined with specific domain knowledge and a comprehensive understanding of regulatory contexts along with sector or market needs – for example with applications in the public sector, audience measurement, healthcare, customer and employee experience and brands.
Powered by the expertise of its specialist global team of over 1,000 statisticians, data analysts, data scientists and engineers, Ipsos Data Labs offer focuses on five key areas to support its clients’ needs:
- Optimisation of products, services and pricing
- Growth through mining behavioural data for trends, path to purchase and more
- Efficiency by integrating and combining data sets to generate new insights via advanced modelling capabilities
- Decision-support for in-the-moment access and agile interrogation of data
- Productivity by capitalising on the speed and efficiency of AI in tandem with the rigour and ethics of a gold-standard partner.