Policy Evaluation | Ipsos
Public Affairs


We are the leading provider of evaluation services to central UK government and its agencies. We also support regional governments, international organisations, and the EU.

Purpose + Mission 

We support clients at the forefront of the most pressing and complex policy challenges currently affecting the UK and the world, taking pride in the full spectrum of evaluation services we offer that address these issues. Our expertise in policy domains enables us to consistently provide high quality analysis and reporting to our clients. 


We tailor our evaluation approaches and methodologies to meet our client’s needs, using our breadth of methodological expertise to meet the most technical requirements. 

We deliver:

  • All methods recommended in UK and EU guidance including:
  • Randomised Control Trials, 
  • Statistical and quasi-experimental design evaluations
  • Theory-based impact evaluation
  • Process evaluation
  • Economic evaluation

Our economic evaluation includes an established reputation in the application of techniques such as:

  • Matched control design
  • Regression analysis
  • Econometrics
  • Contribution analysis
  • Qualitative comparative analysis
  • Process tracing
  • Cost-benefit analysis
  • Cost-effectiveness analysis
  • Valuation
  • Data analytics

Integrated solutions 

Our evaluations are delivered through Ipsos’ interdisciplinary teams. These include collaborations with:

  • Public Affairs research teams focussed on Cohesion & Security, Education, Children & Families, Employment, Welfare & Skills, Energy & Environment, Government & Society, Health, Trade, Innovation & Enterprise, Transport & infrastructure. 
  • Other cross-cutting methods specialists in data analytics, strategy and advisory, qualitative research, behavioural science and probability surveying. 
  • Dedicated teams delivering our large scale data collection services in online, telephone and face to face surveys.
  • Our wider team of consultants can support clients with policy making.

Senior leadership team 

Chris Hale, Head of Policy & Evaluation Unit, Economic Policy Lead
Chris leads the commercial and strategic growth of the team. He is an economist with over 20 years of experience in directing complex process, impact, and economic evaluations. He offers high levels of expertise in both theory based and statistical evaluation methods as well as cost-benefit analysis. He has worked across all areas of public policy especially science and technology, industrial, regional economic, and infrastructure policy.

Dr. Laura Hayward, Deputy Head of Policy & Evaluation Unit, Environment Policy & International Evaluations Lead
Laura supports Chris, with a focus on team management and evaluations in the energy, environment, and sustainable development policy areas. With over 15 years’ experience designing and delivering complex evaluations. She is a member of Her Majesty’s Government’s Evaluation and Trial Advisory Panel and a former Council Member of UK Evaluation Society.


Michael Lawrie, Health Evaluation Lead
Michael has designed and delivered complex policy and programme evaluations across policy areas for 15 years, but with a focus on healthcare over the past 10 years. He has worked on both the consultancy and the client side, and therefore offers an in-depth understanding of the policy making process, the role of evaluation and evidence in this, and how to use analytical thinking early in projects to maximise the quality and insight of the end output.  

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Susan Mackay, Social Policy Evaluation Lead
Susan leads multidisciplinary teams to deliver evaluations of interventions addressing complex societal issues. Her work spans all aspects of social policy, with a particular focus on skills and employment outcomes for disadvantaged groups. 


Martin Kuehnemund, EU Evaluation Lead
Martin Kuehnemund leads Ipsos’s evaluation work for the EU institutions. Over the last 18 years, he has successfully delivered a vast number of evaluation, impact assessment and monitoring assignments for the European Commission and EU Agencies across many different policy areas. His particular expertise lies in the field of theory-based, (partly) qualitative evaluation approaches and methods.

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Case studies