Audience Measurement
OUR SOLUTIONS
Ipsos Global Influentials (IGI) is the comprehensive survey to understand the motivations and desires of decision-makers, big spenders and trendsetters who shape the world.
Targeting adults in households in the top 20% of income and business leaders in 40+ markets, IGI tracks media usage, wealth, business decisions, personal spending, and attitudes across various product categories.
A powerful tool to track, understand and act
Continuous tracking enables you to grasp and react to the moments that matter. From understanding life changes to emerging global trends, IGI provides a rich, agile and actionable solution that enables you to convince hard-to-reach audiences on why they need your brand.