Key Influencer Tracking
Your reputation is shaped by conversations you're not part of.
MPs make policy decisions that reshape industries. Business journalists craft narratives that define sector perception. Yet many organisations don’t know what these critical stakeholders actually think about their business. Without this insight, you're reactive rather than strategic – responding to policy and media shifts after the damage is done.
Intelligence that gives you the edge
The Ipsos Key Influencer Tracking programme delivers insider intelligence on the UK's most influential political and media audiences and is trusted by household names across the banking, technology, pharmaceutical and oil and gas sectors, and many more. Services include:
- Bi-annual MPs Survey
- Annual Survey of Devolved Government of the UK (MSPs, MSs, MLAs)
- Bi-annual Survey of Business journalists
- Annual Personal finance journalists
Through our rigorous methodology, we provide quality data and insights to help you anticipate political shifts and media sentiment before they impact your business.
Why our research delivers…
- A proven track record – Relied upon by FTSE companies for over 40 years
- Unmatched access – Direct conversations with politicians and senior journalists who typically decline research
- Robust methodology – Telephone interviews capturing nuanced stakeholder reasoning from rich verbatims
- Cost-effective – Multi-client approach makes premium research accessible
- Fully customisable – Tailored questions for your sector and priorities
What you get…
- Reputational Intelligence – How key influencers view your organisation and sector
- Competitive Benchmarking – Your reputation versus competitors
- Advocacy Drivers – What builds support or criticism with key audiences
- Message Testing – Which communications approaches resonate
- Campaign Evaluation – What activity is cutting through
- Early Warning System – Spot opportunities before they hit headlines
Ready to gain the insider advantage?
Join organisations using Ipsos’ Key Influencer Tracking to stay ahead of political and media shifts.