Audience Measurement
OUR SOLUTIONS
We help media companies offering TV and/or video content to understand the size, the makeup, and the behaviour of their audiences across different stations and platforms. These data feed into decisions on how best to maximise the appeal of video content to an audience and how to promote specific programmes to high potential viewers. In addition, the data is used for trading advertising inventory between marketers, media agencies and media companies.
For digital audience measurement, Ipsos uses a proprietary advanced software-based meter (MediaCell). This easy to install passive app, sits across digital devices, measuring the participant’s ambient exposure to TV content.
It requires minimal interaction with panellists, is unobtrusive, and offers minute by minute data on the consumption habits of TV/video users in and out of home.
Our simple solution offers broadcasters a 360 view across all digital devices where their content may be consumed.
Barb
We are responsible for the Barb Establishment Survey and panel recruitment. This survey plays a major part in the planning and trading of several billion pounds worth of national airtime and space.
We have been running the Barb Television Establishment Survey since 2000 and the panel recruitment since 2016. We have been contracted to provide both services until at least 2021.
Main objectives:
- To establish ownership and usage of TV-related equipment and detailed demographic information for households and individuals in each ITV area and BBC region, and measure the penetration and reception method of multi-channel homes and individual channel penetration
- To obtain the necessary targets to control the Barb panel
- To recruit eligible households to the Barb panel based on their characteristics, ensuring the panel remains representative of the UK population
Barb is the organisation that compiles audience measurement and television ratings in the United Kingdom. Barb is jointly owned by the BBC, ITV, Channel 4, Channel 5, Sky, UKTV, and the Institute of Practitioners in Advertising. Ipsos working on behalf of Barb, conducts the Barb Establishment survey and identifies eligible households to join the Barb panel.
If you have been asked by Ipsos to join the Barb TV panel and want to know more about what’s involved, please visit our Shaping TV website at www.shapingtv.co.uk.