Our history

1975 - 1982

Creation of a new vision and a unique partnership

Ipsos is founded by Didier Truchot in Paris, France. One goal: to work closely with its clients.

In 1982, Jean-Marc Lech joins Ipsos and becomes Co-President alongside Didier Truchot.

Logo Ipsos 1975

1983 - 1989

Ipsos becomes n° 5 in France

Ipsos Campaigns 1984

1990 - 1998

Expansion in Europe and in America

First acquisitions outside France; Ipsos becomes a European research company.

Ipsos expands to North America and Latin America.

In 1991, Ipsos acquires RSL in the UK (founded in 1946 by Mark Abrams) to become RSL-Ipsos, attracted by its industry leadership in media research. Mark Abrams was instrumental in founding the Market Research Society.

Ipsos enters the U.S. in 1998 with the acquisition of the industry-leading advertising research company, ASI, and begins to globalize ASI's proprietary tools.

Ipsos Campaigns 1997

1999 - 2010

A multi specialist organisation

In 1999, Ipsos is listed on the Paris Stock Exchange.

In 2001, Ipsos acquires NPD Marketing Research and becomes a major research player in the U.S.

In 2005, Ipsos expands into qualitative research with the acquisition of Understanding UnLtd (UU). Other acquisitions lead to expansion in online and innovation research.

Also in 2005, MORI,  a joint venture between ORC and NOP founded by Sir Robert Worcester in 1969, is acquired by Ipsos to become Ipsos.

In 2009, Ben Page, who joined MORI as a graduate researcher in 1987, becomes CEO.


Ipsos Campaigns 2002

2011 - 2013

Synovate a major acquisition

The acquisition reinforces the position of Ipsos with the Big Four.

Along with Synovate, Ipsos acquires MMA an industry leader in the marketing mix analytics space with a fantastic growth record.

Ipsos launches SMX, a dedicated social media practice specializing in online communities and social data analytics.



The « New Way »

Ipsos launches its New Way program to assist its client with their changes.

The Ipsos Foundation is created with a mission to enhance educational programs for underprivileged children and adolescents.

Ipsos Campaigns 2014


1975-2015 40 years of existence

Ipsos adopts a new tagline “Game Changers”

Ipsos acquires RDA Group, the industry leading firm dedicated to vehicle quality assessment.

Ipsos launches Ipsos Connect, which repositions its media and advertising businesses to better address the changing marketplace.

Ipsos reinforces and strengthens its advisory services practice, through the Strategy3 brand, offering consulting on consumer understanding, innovation and marketing/brand strategy.

Ipsos acquires new offices at 3, Thomas More Square to unite London employees into a single location.

Logo ipsos 2015

2018 - 2019

« Total Understanding »

Ipsos starts a new transformation project aimed at achieving faster growth: "Total Understanding".

Total Understanding campaign