Overnight Omnibus Research Solutions

Ipsos's overnight omnibus research solutions allow you to react fast to your burning questions, competitor activity and market events and to make decisions based on consumer input rather than on guesstimates, without jeopardising your speed to market.

Request an Omnibus Survey Quote

Client context

I-Instant is one of Ipsos’ overnight omnibus research solutions.  It allows you to react fast to your burning questions, competitor activity and market events and to make decisions based on consumer intelligence.

I-Instant results are available quicker thanks to our efficient processes and automation employed at setup, fieldwork or data delivery.  This fast turnaround omnibus research solution is driven by our device agnostic approach, which ensures we can capture responses from those ‘always on’, no matter where they are.

I-Instant is ideal for:

• Exploring or understanding specific issues, usage, behaviour, feelings, etc.
• Testing a hypothesis, or screening alternative choices
• Getting input into the development of consumer insights
• Getting spontaneous reactions to products, media etc.
• Understanding reactions to an event, a crisis, etc.
• Monitoring competitor activity, and more …

Sample
National representative sample up to 500 interviews.

Methodology 
Up to 15 mobile friendly questions units asked among the Ipsos panelists (or high-quality preferred panel providers where Ipsos panels are not available).

Availability 
It is currently available in 50+ countries. Europe, North Americas, Latin Americas, Asia Pacific, Middle East and Africa.

Results delivery
In 2 – 3 days

Delivering results
Within hours or days – depending on countries and needs.

Our Solutions

Benefits when using I-Instant:

• speed of turnaround with its overnight fieldwork and device agnostic approach
• ability to launch into field on any day
• flexibility - fieldwork is exclusive and not shared with any other client
• choice in the sample size (up to 500) and definition (from 60% incidence rate according to country)
• opportunity to test visuals - (material is needed one day in advance)
• assurance and confidence in data quality.

Contact Peter Cooper on 020 8861 8015 or Sarah Shepherd on 020 8861 8717.