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Can synthetic consumers help brands make better decisions?
How Barilla Combined Human and Synthetic Data to Make Faster, Smarter Recipe Decisions
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Ipsos Global Trustworthiness Index 2026
In the seventh edition of the Ipsos Global Trustworthiness Index, AI chatbots, tech entrepreneurs and personal trainers are added to the Index.
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Ipsos in the UK: The Davey Dilemma - Where are the Liberal Democrats at today?
New analysis and data from Ipsos in the UK ahead of the Liberal Democrats conference reveal a deepening political squeeze facing the Liberal Democrats.
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Positive public sentiment towards the Royal Family remains – with nearly 4 in 10 say a reconciliation with Harry and Meghan would be a good thing
New Ipsos in the UK polling finds a generational divide over Harry and Meghan's future role, while nearly 4 in 10 Britons back a reconciliation
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Growing public scepticism over the UK’s long-term survival as leaders of Plaid, SNP and Sinn Féin meet
Newly released data from Ipsos in the UK, following May's elections and building on political polls across the nations of the UK.
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Ipsos Global Trends: Britain's tech anxiety reaches record levels as public scepticism grows
Exclusive preview polling data from the 10th edition of the Ipsos Global Trends survey, set to launch at the end of September 2026, reveals growing anxiety about technology among the British public.
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Fall in UK social and economic wellbeing
The 2026 Carnegie Life in the UK Index shows that collective wellbeing in the UK declined over the past year.
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Concept Testing with Digital Twins
Humanising AI, part four: How synthetic data accelerates innovation.
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Recognisably You
How distinctive brand assets build recognition and drive brand choice, by Gillian Drewett, Global Head of Offer, Brand Health Tracking.