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New research finds accuracy and oversight are public's top priorities for AI regulation in healthcare
The research, conducted by Ipsos for the Health Foundation, finds that the public sees significant potential benefits from AI in health but prioritises accuracy and oversight over faster adoption.
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2 in 3 Britons support legalisation of assisted dying in principle as legislation returns to Parliament, but conditions make a difference
New polling data from Ipsos in the UK, conducted 28–31 August 2026 among British adults aged 16-75, in partnership with the Press Association, reveals sustained public backing for assisted dying as MP Lauren Edwards re-introduces identical legislation to Parliament ahead of its second reading on 11 September 2026. However the exact circumstances can make a difference to that support.
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Statement from Ipsos in the UK on Channel 4 media reports surrounding polling industry conduct
Statement from Ipsos in the UK on Channel 4 media reports surrounding polling industry conduct
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Four in 10 UK adults report being sunburnt in the previous 12 months
New survey findings from Cancer Research UK, based on research conducted by Ipsos, reveal that more than four in 10 UK adults report being sunburnt, while many remain uncertain about recommended sun protection behaviours and UV exposure.
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Burnham bounce continues with public more favourable towards PM than other leading UK politicians
New polling data from Ipsos in the UK, conducted 21–27 August 2026 explores attitudes towards leading politicians and parties in the run up to Reform UK party conference. Polling was conducted before Zack Polanski announced he was standing in the Holborn and St Pancras by-election.
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Public support remains strong for many public health interventions
Support is strongest for measures focused on healthy environments and food labelling, while some pricing and promotional restrictions attract lower levels of support.
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Three quarters of Britons say Britain is getting worse as a place to live
New polling data from Ipsos in the UK, conducted between 30 July and 4 August 2026, reveals widespread public pessimism about the state of the economy and public services.
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Immigration remains Britain’s biggest issue as concern about climate change and the environment rises
The August 2026 Ipsos Issues Index shows that immigration continues to be seen as the biggest issue facing Britain. Forty-two per cent of Britons name immigration as an important issue facing the country, relatively unchanged since last month.
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The Rest is Politics and Ipsos: Three in five Americans tuned out to British domestic news
New polling data of the American and British public from Ipsos in the UK, conducted in partnership with Goalhanger’s The Rest is Politics between 10–14 July 2026, reveals a widening awareness gap and stark political divisions between the United States and Great Britain. The research highlights low engagement with British current affairs among American citizens, misaligned perceptions of national crises, and deep inward-looking domestic anxieties within both countries as global economic and political uncertainty continues.