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Ipsos Research Highlights - February 2020
This month's Ipsos research highlights includes Boris Johnson's political honeymoon, concern about the environment worry hits a 30-year high and the launch of Ipsos Global Trends 2020.
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The Power of You: Why distinctive brand assets are a driving force of creative effectiveness
In a rapidly changing media landscape, this is a call to action to help your creative leverage the power of you.
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Next Episode: the opportunity for podcasts
Our latest thought piece, Next Episode: The Opportunity for Podcasts, explores the opportunities for podcasts in a rapidly changing media environment.
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Ipsos Research Highlights - January 2020
This month's Ipsos research highlights includes Britons predictions for 2020, support to curb overfishing and the launch of landmark survey on early years from the Duchess of Cambridge.
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Straw Wars: Plastic Reduction – a new battleground for Brand Reputation
Global concern over environmental issues has intensified recently. Ipsos research alone shows that 71% of global consumers agree that single-use plastic products should be banned as soon as possible. The backlash against plastic is on – and for brands with plastic in their supply chain, this represents both a reputational threat and an opportunity …
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Mobile-First Best Practice Guide
Our latest best practice guide outlines the benefits of mobile-first and the simple rules you should follow when designing or reviewing an online survey.
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Ipsos Research Highlights - December 2019
This month's Ipsos research highlights includes the NHS as a key policy area, public attitudes to Boris Johnson and our review of the year the Ipsos Almanac.
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Ipsos Research Highlights - November 2019
This month's Ipsos research highlights include falling levels of concern over immigration, politicians are now the least trusted profession in Britain and the latest on the General Election as the majority expect the Conservatives to be the largest party.
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Spill the Tea: Learnings from the Queens on Inclusivity
This is the latest instalment of a series examining the relevance of key pillars of popular culture, from our dedicated team of qualitative media, technology, and cultural experts.