Ipsos Research Highlights - February 2020
This month's Ipsos research highlights includes Boris Johnson's political honeymoon, concern about the environment worry hits a 30-year high and the launch of Ipsos Global Trends 2020.
Honeymoon for Johnson but, despite improvements, concerns remain about public services, economy and Brexit
The Ipsos Political Monitor reveals Boris Johnson is enjoying a political honeymoon after his big election win in December although most believe there’s more work to be done to fully 'get Brexit done'. Nearly half (47%) say they are satisfied with the PM doing his job. These satisfaction figures are better than his predecessor Theresa May after the 2017 election (34% satisfied), and similar to David Cameron post-2015 (49%). Economic optimism has increased this month with three in ten (29%) believing the economy will improve over the next year (up 8) but the public are worried about the NHS - just under half (46%) think it will get worse over the next few years.
Ipsos Political Monitor – attitudes to Labour leadership candidates
As Labour begins its search for a new party leader, Ipsos’s first Political Monitor of 2020 reveals what the wider British public thinks about each of the four contenders. An early frontrunner has emerged, with Keir Starmer seen as most Prime Ministerial, while Rebecca Long-Bailey has more to do to impress the public and party members.
Coronavirus outbreak predicted to have an impact on financial markets and the global economy
In the UK 60% believe that the coronavirus outbreak will have an impact on the financial markets and the global economy. While around half of the UK public see the virus as a very high or high threat to the world (47%), while Japan (84%), followed by Australia (80%) and Italy (78%) are most likely to agree.
Anxiety over Brexit and public services drops, but environmental worries are highest in three decades
The Ipsos Issues Index for January 2020 reveals that public concern about Brexit and the NHS fell post-election, while environmental worry hit a 30-year high. Public concern about the environment, climate change and pollution has now steadily risen since 2012, and the trend suggests it could go higher still. Find out more here.
The Perils of Perception 2020: Global study explores how wrong people are about the causes of death
A new global study explores how wrong people are about the causes of death in their country. Death might not be a topic many of us want to talk about, but our misperceptions around it have clear public health and policy implications – and a more sophisticated understanding of these perceptions will enable a better conversation with the public about it. Our research shows that across all countries, people on average underestimate the proportion of deaths from cardiovascular diseases and cancer but overestimate the number of people who die through interpersonal violence and suicide each year.
In other news
On 27 February, we launched the third edition of our Ipsos Global Trends survey. In it, we explore the attitudes and values of more than 22,000 people across 33 countries around the world. We’ll take you on a tour of the new global trends that matter around brands, technology, society, politics, and much, much more. Find out more on the dedicated microsite.
Ipsos's latest research for the Department for Education explored children's use of apps in the home-learning environment. It found that most children (81%) aged 0 to 5 had used an app on a smartphone or tablet in the last six months. It also examined the barriers faced by parents in taking part in home learning activities.
As ever, please do let us know what you think and I hope you find something to interest you.
Ben Page
Chief Executive, Ipsos
[email protected]