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It’s About Time: Measuring Media Impact
Time is useful as a complementary measure to assess the value of various media opportunities to advertisers.
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Over half of GB adults now own a tablet
Ipsos' Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
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In media we trust? How our views of the media are changing
While chants of “fake news” ring out around the world, this paper asks is there really a crisis of trust in the media?
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Ipsos Research Highlights - December 2018
Welcome to our final review of 2018. Theresa May gets a reprieve but the public don’t like her EU withdrawal deal and we find a group of people less trusted than estate agents and politicians!
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In The Frame: Tracking and Profiling Audiences to OOH Advertising
For many marketers, OOH advertising has a strong appeal: it is pure advertising; it features no other content to distract viewers and makes no demands on them; it doesn’t want you to click a banner or give it your email address. So, it is important that we measure exposure to OOH advertising accurately and efficiently.
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Ipsos Research Highlights - October 2018
Welcome to our review of October. This month saw a further fall in confidence in Theresa May, more concern about Brexit (only 29% think we'll get a deal), and support for more public spending and tax cuts in the Budget.
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Last Impressions Also Count
How to evoke an emotional response to leave strong branded memories. While we all know the importance of first impressions, this report highlights the significance of a good last impression.
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8 in 10 GB adults own a smartphone
Ipsos' Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
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Ipsos Research Highlights - September 2018
Ipsos's Research Highlights for September 2018 includes a continued lack of confidence in party leaders, our reactions to fake news, the launch of Perils of Perception and attitudes towards the proposed opt-out system for organ donation.
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The Secret to Unleashing a Disruptive Brand? Stop Being a Victim
This report explores how to survive in a transforming market and handle the changes disruption brings.