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Index Design: The Pursuit of (Consumer) Happiness
Our latest thought piece, Index Design: The Pursuit of (Consumer) Happiness, investigates how index design can allow you to better understand the KPIs that matter to your business.
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Ipsos Research Highlights - January 2018
Ipsos's Research Highlights for January 2018 includes rising concern about inflation, a lack of confidence in the Government's negotiations with the EU from FTSE 500 and how to avoid an epic fail.
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A third of adults worry about voice activated speakers recording their conversations
Ipsos Connect's Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
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Ipsos Research Highlights - December 2017
Ipsos's Research Highlights for December 2017 includes the five tribes of Brexit Britain, the Almanac 2017 our annual review of the year and Brexit and NHS remain key issues for the British public.
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The Reputation Council Report - 2017
Our twelfth sitting explores how 127 communications leaders across 22 countries are responding to an increasingly fractured communications landscape.
This year's report examines issues ranging from the impact of Brexit, and tweets from @realDonaldTrump, to the rise of corporate activism, and the implications of Amazon’s Alexa giving Jeff Bezos a microphone into millions of living rooms. -
Ipsos Research Highlights - November 2017
Ipsos's Research Highlights for November 2017 includes our annual Veracity Index, low confidence in Theresa May to get a good Brexit deal and an invitation to our End of Year Review.
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The Map to Brand Growth
Whether it’s the I'm Lovin' It jingle or the Golden Arches that make you think of McDonald's they are both examples of salience, and salience sells.
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Launching Creative Excellence
A space agency would never launch a flight without the correct readiness review. So, should you launch your creative without carrying out those critical checks?
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The Cybercrime Threat to Corporate Reputation
Anyone who regularly reads the news would be forgiven for thinking that cybercrime was endemic across the world at the moment. Scarcely a week goes by without a new story, and while many of them are newsworthy for only a short time, as these attacks increase in number so will the frequency that they become genuine headline news.
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Ipsos Research Highlights - October 2017
Ipsos's Research Highlights for October 2017 includes the dangers of sugar and Britons becoming tired of austerity but more positive about immigration.