Index Design: The Pursuit of (Consumer) Happiness
Our latest thought piece, Index Design: The Pursuit of (Consumer) Happiness, investigates how index design can allow you to better understand the KPIs that matter to your business.
The age-old question of ‘are my customers happy with my product’ is a difficult one to answer. Satisfaction is subjective and means something different to everyone depending on: how much they interact with your service, their experience of the product, and the quality of their interactions with your customer service team. However, in the age of Big Data and with Data Science we can now provide an accurate and robust measure of overall happiness.
Our latest thought piece, Index Design: The Pursuit of (Consumer) Happiness, investigates how index design can allow you to better understand the KPIs that matter to your business. This data science technique generates robust customer insights that enable you to drive loyalty amongst satisfied users and make tangible improvements for those who are dissatisfied. Ultimately, reducing costs, increasing ROI, and delivering that elusive consumer happiness.
