Search
-
A Question of Trust
This paper looks at the importance of reputation for businesses, and how it can be affected by advertising campaigns.
-
The Old... and the New: The Great British Royal Wedding
Ipsos and Techneos combined traditional polling, social listening and a smartphone application to provide a compelling 360-degree view Brit's experiience of the Royal Wedding between Prince William and Kate Middleton.
-
The Road to Digital Success - Summer Series
What do we know today about what characterises the most effective digital advertising?
-
TV gets smart
Internet connected TVs: Revolutionary or not game-changing? Our Ipsos MediaCT experts investigate.
-
Data Fusion In a Nutshell
Trevor Sharot, from Ipsos MediaCT, looks at data fusion and the valuable insights it provides for media planning.
-
Ipsos MediaCT White Paper: Data Fusion
This latest Ipsos MediaCT white paper looks at how data fusion started, how it stumbled (but recovered), leading on to the present, and its future potential.
-
Tablet Ad Formats Study
Together with the IAB Ipsos MediaCT investigated which kind of advertisment got consumers most engaged on the tablet.
-
The Road to Digital Success
What do we know today about what characterises the most effective digital advertising?
-
A Guide to getting the best out of your Segmentation Analyses
A good segmentation study identifies and profiles promising target markets so that you can reach them with optimal marketing mixes.
The purpose of this paper is to provide a step-by-step guide to best practice in developing meaningful and relevant segmentation solutions. -
Crossing the Digital Radio Divide
John Carroll, Senior Director at Ipsos MediaCT, provides a status report on radio's progress towards a digital Britain.