TV gets smart

2011 has seen a lot of hype around internet connected (or smart) TV sets. Some believe it will be revolutionary – a leap as significant as the move from black and white to colour TVs. Others are more  cautious, viewing it as an interesting development but not game-changing. As with many things, the truth probably lies somewhere in between. Television viewing has changed in terms of how, when and where it takes place.

Developments such as Sky+ and online catch-up TV services allow consumers to bypass viewing schedules. However, they still offer the same content that has previously been broadcast on TV. Through all of these changes, content remains the critical factor.