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What makes great content? Learning from Squid Game’s success
What can we learn from one of the most high-profile and record-breaking pieces of content from the past year?
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Ipsos Research Highlights - December 2021
In our latest Ipsos Research Highlights we explore the rise in concern of COVID-19, reactions to the new restrictions, and who the public thinks would make the most capable Prime Minister.
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A Panoramic View: With whom and with what do I truly compete?
Getting an accurate and complete answer to the question of who you compete with is critical.
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The importance of ESG to MPs and Business Journalists
Findings from a new ESG module on the Ipsos surveys of MPs and business journalists show a direct relationship between ESG performance and business success.
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The 2021 Connected TV Viewer, with Samsung Ads
This new report, with Samsung Ads, provides a comprehensive picture of European connected TV viewers and how they engage with TV content.
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Value of Insights: Moving to Impact
The second paper in our “Future of Insights” series presents new thinking about how insights can be a source of information that truly inspires business growth.
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Healthcare Insight Forum: Omnichannel
The subject for our latest Healthcare Insights Forum was not hard to decide on; a topic high on the agenda for many working in pharmaceutical marketing and commercial teams, customer engagement through omnichannel marketing.
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Ipsos Research Highlights - 4 November 2021
In our latest Ipsos Research Highlights we explore increased concern around Brexit, findings from the Global Health Service monitor and what the public are most concerned about when it comes to climate change.